Trustworthiness

http://academlib.com/3835/management/managing_organizational_trust_21st_century_pragmatic_approach_trust_development_maintenance_repair#289 Simply stated, trust is placed in those who are deemed to be trustworthy. Accordingly, trustworthiness is focused on a rational evaluation of the trustee, with particular emphasis on characteristics that contribute to the trustor's willingness to become vulnerable. These characteristics tend to be viewed as traits or attributes that typify one's behaviors and intentions. Factors that contribute to one's image of trustworthiness can be parsimoniously summarized in terms of ability, benevolence, and integrity.12 ...

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